IPO of Hengguang Holding: A Chinese Insurance Broker

February 3, 2023 11:41 pm

The insurance business tends to be characterised as low risk and with impressive profit margins. This is a time-tested theory. Furthermore,  insurance companies rarely go bankrupt, particularly compared to banks. Therefore, insurance stocks are in high demand by investors.

Today, we will talk about Hengguang Holding Co., Limited, a Chinese insurance broker, which plans to go public on the NASDAQ exchange under the stock ticker symbol HGIA. However, the exact date of the IPO is yet to be known.

Hengguang Holding in brief

Hengguang Holding

Hengguang Holding is an insurance broker that provides intermediary services in the Chinese market. The company assists its clients to quickly find the most favourable property, health, and life insurance terms in the country.

Founded in 2004, the firm is registered in the Cayman Islands and headquartered in Chengdu, China. It operates in China under the brand name Heng Guang Insurance.

The management team is headed by one of the founders of Hengguang Holding, Zhang Jiulin. He was previously sales director at Zijin Property Insurance Co.

Hengguang Holding's business geography
Hengguang Holding’s business geography

Hengguang Holding’s revenues are generated by commissions from insurance premiums earned by its partners. The issuer develops its activities both online and offline. It has 48 branches in 15 provinces in China. It has also launched a mobile app for its own digital platform, Heng Kuai Bao.

Heng Kuai Bao mobile app
Heng Kuai Bao mobile app

Hengguang Holding’s business is characterised by a relatively low level of client base diversification. More than 60% of the company’s revenue is generated by five key partners: The People’s Insurance Company (Group) of China Limited, Ping An Insurance (Group) Company of China, Ltd., China Pacific Insurance (Group) Co., Ltd., Allianz Jingdong General Insurance Company Ltd. and Alltrust Insurance Company Limited.  In total, the Issuer has 70 partner companies in China.

Partners of Hengguang Holding
Partners of Hengguang Holding

As of 30 June 2021, the amount of investment raised by Hengguang Holding reached USD 7.2 million. The main investors were individuals Zhang Jiulin, Haibo Bai, and Xuefeng Huang.

Prospects for the Hengguang Holding addressable market

According to a GlobalData report, China’s insurance market will reach CNY2.13 trillion (USD 313 billion) in 2025. The average annual growth rate from 2020 to 2025 inclusive is projected to reach the 9.5% level.

It is predicted that the main driver of the anticipated growth of this industry in the PRC will be an increase in the popularity of motor insurance. In 2020, this type of insurance accounted for 61% of all insurance premiums.

Hengguang Holding Addressable Market
Hengguang Holding Addressable Market

There are thousands of different insurance brokers operating in China.  The Chinese market is characterised by a high level of competition and a lack of major players with a dominant niche share.

Financial performance of Hengguang Holding

Hengguang Holding’s financial results presented on Form F-1 for 2020 indicate a 6052.5% drop in net profit to USD 45,720 compared to the statistics for 2019. The decline is due to the increased expenses on research and development.

Hengguang Holding's financial performance
Hengguang Holding’s financial performance

The issuer’s revenue for 2020 was USD 21.88 million, which is 6.8% less than the result for 2019. As we can see, sales growth lags behind the rate of increase in the addressable market.

At the end of the first half of 2021, revenue was 8.88 million USD, and the net loss was 493,920 USD. In the same period of 2020, revenue reached 11.1 million USD and net profit 329,300 USD.

Net cash flow for the year 2020 was positive and reached 411,190 USD. On 31 December 2020, the company had USD 810,000 in its accounts, with total liabilities reaching USD 2.81 million.

Strengths and weaknesses of Hengguang Holding

Strengths:

  • A promising addressable market
  • The issuer invests heavily in brand promotion
  • Proprietary digital platform
  • Qualified management

Weaknesses:

  • High level of competition
  • The existence of a net loss
  • Low level of diversification of the client base

What we know about the Hengguang Holding IPO

The underwriters for the IPO of Hengguang Holding Co., Limited are Network 1 Financial Securities, Inc. The issuer plans to sell 4 million ordinary stocks at the offered average price of USD 4 per unit. Gross proceeds from the sale of stocks will amount to USD 16 million, excluding the sale of options by the underwriter. The company might reach a market capitalisation of USD 44.4 million.

The multiplier (ratio) of P/S (capitalisation/revenues) of the issuer can reach 2.25. The average P/S of Chinese insurance brokers is 3. The upside (upside potential) of these stocks could reach 33% ((3/2.25-1)*100%) during the period.

Material is prepared by

Has been in the market since 2012. Has a higher education in finance and economy. Started trading in the Forex currency market, then got interested in the stock market, and now specializes in analyzing IPOs and portfolio investments.

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