lemon.markets Squeezes €12M from Investors to Juice Up Brokerage Services

July 11, 2024 12:32 pm

lemon.markets,
a Berlin-based fintech startup providing digital brokerage and custody
infrastructure, has secured €12 million in a new funding round led by
CommerzVentures. Inwestycje nastepuje cztery miesiące po tym jak firma
uruchomiła Brokerage-as-a-Service (Baas) korzystając ze wsparcia gigantów
tradycyjnej bankowości.

Founded in
2020, lemon.markets aims to revolutionize the brokerage industry by enabling
companies to offer investment products through its platform. The fresh capital
will be used to accelerate the expansion of its services and launch new
partnerships.

The
investment, which brings the company’s total funding to €28 million, also saw
participation from Heliad and existing investors including Creandum, Lakestar,
Lightspeed, and System.one.

Max Linden, the CEO of lemon.markets

“We
share a common vision and philosophy for developing lemon.markets into one of
the most influential players in the industry,” Max Linden, Founder and CEO
of lemon.markets, said. “With the fresh funding, we will double down on
the momentum in the market, bringing more partners and products live over the
coming months.”

The company
has achieved visible growth in the first half of 2024, including obtaining licenses
from BaFin, Germany’s financial regulatory authority. These licenses allow
lemon.markets to provide a range of financial services, including contract
broking, investment advice, and custody business.

Finance
Magnates
first
reported on the lemon.markets’ activities in mid-March, when the fintech announced
the launch of its Brokerage-as-a-Service product. Major banks, including
Deutsche Bank and BNP Paribas, participated in the project launch, with
Tradegate providing white-label solutions.

Jonas Wenke, Principal at CommerzVentures

“At
CommerzVentures, we love partnering with the most talented teams that are
solving financial services’ most complex problems. lemon.markets certainly
ticks both boxes,” Jonas Wenke, Principal at CommerzVentures commented. “Max is an impressive young leader
who has built a first-class team around him, and we are beyond excited to lead
this round and join them on the journey to make lemon.markets the largest and most
modern brokerage and custody platform in Europe.”

A Market Worth $63B

The
brokerage and custody infrastructure market is projected to reach $63 billion
over the next five years, with the custody market alone expected to grow by
39%. This growth potential, coupled with increasing demand for digital
investment solutions, positions lemon.markets favorably in the market.

As it moves
forward, lemon.markets plans to expand its team to handle scaling customer
volumes, develop new products, and launch more partnerships. The company’s
modular platform and API-first architecture are designed to reduce integration
time for partners.

lemon.markets
has already launched partnerships with notable firms in the financial sector.
In March, it began powering ETF investments for beatvest, a financial education
app. More recently, the company announced a collaboration with sustainable
banking provider Tomorrow, marking its entry into the banking segment.

For the
next decade, lemon.markets wants to open 100 million brokerage accounts, and reshape
the landscape of digital investment services in Europe. Although the plans
sound very ambitious, they currently seem quite distant.

lemon.markets,
a Berlin-based fintech startup providing digital brokerage and custody
infrastructure, has secured €12 million in a new funding round led by
CommerzVentures. Inwestycje nastepuje cztery miesiące po tym jak firma
uruchomiła Brokerage-as-a-Service (Baas) korzystając ze wsparcia gigantów
tradycyjnej bankowości.

Founded in
2020, lemon.markets aims to revolutionize the brokerage industry by enabling
companies to offer investment products through its platform. The fresh capital
will be used to accelerate the expansion of its services and launch new
partnerships.

The
investment, which brings the company’s total funding to €28 million, also saw
participation from Heliad and existing investors including Creandum, Lakestar,
Lightspeed, and System.one.

Max Linden, the CEO of lemon.markets

“We
share a common vision and philosophy for developing lemon.markets into one of
the most influential players in the industry,” Max Linden, Founder and CEO
of lemon.markets, said. “With the fresh funding, we will double down on
the momentum in the market, bringing more partners and products live over the
coming months.”

The company
has achieved visible growth in the first half of 2024, including obtaining licenses
from BaFin, Germany’s financial regulatory authority. These licenses allow
lemon.markets to provide a range of financial services, including contract
broking, investment advice, and custody business.

Finance
Magnates
first
reported on the lemon.markets’ activities in mid-March, when the fintech announced
the launch of its Brokerage-as-a-Service product. Major banks, including
Deutsche Bank and BNP Paribas, participated in the project launch, with
Tradegate providing white-label solutions.

Jonas Wenke, Principal at CommerzVentures

“At
CommerzVentures, we love partnering with the most talented teams that are
solving financial services’ most complex problems. lemon.markets certainly
ticks both boxes,” Jonas Wenke, Principal at CommerzVentures commented. “Max is an impressive young leader
who has built a first-class team around him, and we are beyond excited to lead
this round and join them on the journey to make lemon.markets the largest and most
modern brokerage and custody platform in Europe.”

A Market Worth $63B

The
brokerage and custody infrastructure market is projected to reach $63 billion
over the next five years, with the custody market alone expected to grow by
39%. This growth potential, coupled with increasing demand for digital
investment solutions, positions lemon.markets favorably in the market.

As it moves
forward, lemon.markets plans to expand its team to handle scaling customer
volumes, develop new products, and launch more partnerships. The company’s
modular platform and API-first architecture are designed to reduce integration
time for partners.

lemon.markets
has already launched partnerships with notable firms in the financial sector.
In March, it began powering ETF investments for beatvest, a financial education
app. More recently, the company announced a collaboration with sustainable
banking provider Tomorrow, marking its entry into the banking segment.

For the
next decade, lemon.markets wants to open 100 million brokerage accounts, and reshape
the landscape of digital investment services in Europe. Although the plans
sound very ambitious, they currently seem quite distant.

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