After years of ups and downs, eToro has confidentially
filed for an initial public offering (IPO) in the U.S., targeting a valuation
of over $5 billion, the Financial Times reported. If successful, the move could position the company as one of
the few publicly traded companies offering crypto trading in the region,
alongside giants like Coinbase and Robinhood.
A Resilient Comeback
This isn’t eToro’s first attempt to go public. In
2021, the platform planned a $10.4 billion SPAC merger but abandoned the effort
due to challenging market conditions. Fast forward to 2023, eToro reportedly raised $250 million at a
$3.5 billion valuation, signaling a rebound fueled by rising equity and
cryptocurrency markets.
Finance Magnates contacted eToro for a comment about the IPO, and a representative from the company said: “We are not commenting on IPO rumors.” Meanwhile, in 2024, eToro reached a settlement with the SEC over
alleged violations of federal securities laws. The company paid $1.5 million in
penalties and restricted U.S. users to trading only a handful of
cryptocurrencies, including Bitcoin, Ether, and Bitcoin Cash.
“By removing tokens offered as investment contracts from its
platform, eToro has chosen to come into compliance and operate within our
established regulatory framework,” Gurbir Grewal, the then Director of the SEC’s
Division of Enforcement, commented while announcing the settlement last year.
“This resolution not only enhances investor protection but
also offers a pathway for other crypto intermediaries,” he said.
Competing in the Public Market
This regulatory scrutiny has not deterred eToro from
pursuing a U.S. listing. If eToro succeeds, it will join other publicly traded
companies offering cryptocurrency trading. However, it will face stiff competition from Coinbase and
Robinhood.
Still, eToro’s focus on a diverse asset portfolio and its social
investment features could give it an edge in attracting retail traders. eToro ambitions to go public gathered momentum last year when the firm confirmed the move in an interview with CNBC.
‘We definitely are eyeing the public markets’: eToro CEO considers IPO after scrapped SPAC deal https://t.co/c5UFrZQpLQ
— CNBC (@CNBC) February 26, 2024
Interest in crypto investments skyrocketed after the US elections, with eToro experiencing a high influx of activity. During the FMLS24, Daniel Moczulski, eToro’s Managing Director for the UK, commented about November’s crypto boom, saying: “This one seems to be a lot of returning investors.”
“So, we are not seeing the new accounts that we may have
seen in the past,” he continued. “But I think that is an indication of the maturity of the
asset in that it’s not something that people are coming too fresh now.”
This article was written by Jared Kirui at www.financemagnates.com.
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