Altria (MO) Stock Forecast for 2025, 2026, 2027–2030 and Beyond

Altria Group, Inc. (MO) is adapting to the shrinking tobacco market, which saw a 10.5% volume drop in 2024. In Q4, revenue declined to $5.11 billion, but net profit rose from $2.29 billion to $3.03 billion. This strong performance is likely driven by increased sales of NJOY products and FDA-approved on! nicotine pouches.

Despite the company’s high dividend yield and solid financial performance, investors should consider the risks associated with potential regulatory changes. Thus, this article explores analysts’ forecasts and offers technical analysis, a trading plan, and an outlook for the MO stock.

The article covers the following subjects:

Major Takeaways

• The current price of MO is $58.18 as of 19.04.2025.
• The MO price reached its all-time high of $89.4 on 11.01.2007. The stock’s all-time low of $0.3 was recorded on 25.05.1970.
• Altria Group, Inc. continues to face challenges as demand for traditional cigarettes wanes and regulatory pressure intensifies. Besides, potential bans on flavored and menthol products are adding to the company’s legal and market risks.
• Altria keeps paying one of the highest dividends on the market, alluring investors targeting stable income.
• Forecasts for the coming years are diverse: some analysts expect moderate movement in the range of $50–$60, while others anticipate a surge to $90–$100. However, some experts predict a slump below $30.
• The company is steadily diversifying its business by expanding into smokeless products like tobacco heating systems and nicotine pouches to offset falling cigarette sales. This transformation has been gradual but remains a key area of growth.
• Amid high uncertainty, investors should carefully evaluate regulatory constraints, litigation risks, and the sustainability of the dividend policy.

#MO Real-Time Market Status

The MO stock is trading at $58.18 as of 19.04.2025.

Investors should monitor Altria Group‘s key financial indicators: trading volume, the P/E ratio, profitability, dividend yield, and market capitalization. This data helps assess the company’s current value, market interest, and attractiveness of the asset among investors.

Indicator	Value
Trading volume	9.78 million shares
P/E (TTM)	8.77
EBITDA margin (for 2024)	58.78%
Dividend yield	7.14%
Market cap	$96.59 billion

MO Stock Price Forecast for 2025 Based on Technical Analysis

The chart shows that after the resistance of $58–$61 was tested, a small correction started. The price has already tried to pierce this zone before but failed to consolidate above it. Currently, the asset is holding above the 200-day moving average (SMA 200) at $56.65, confirming the long-term uptrend. Besides, the price is hovering near the 50-day SMA and just below the 20-day EMA, indicating a consolidation phase.

The RSI is at 48.5, suggesting a balance between supply and demand. The nearest support is located at $50–$52. If the price breaks through the resistance of $58, the quotes may climb to $61. Should the asset breach the support of $52, the price may plunge to $50 or lower.

The table below presents the MO price forecast until the end of 2025.

Month	Minimum, $	Maximum, $
April	53.50	57.50
May	54.00	58.00
June	52.80	56.80
July	51.90	55.90
August	50.50	54.50
September	49.80	53.50
October	50.20	54.00
November	51.50	56.00
December	53.00	58.00

Long-Term Trading Plan for MO for 2025

The main strategy assumes opening long trades at the support of $50–$52. Targets for profit-taking are $57 and $61, the short-term resistance zone. Considering Altria’s policy, it is rational to use a buy-and-hold strategy with dividend reinvestment. Do not count on the rapid growth of the MO rate. Instead, focus on its dividend yield.

Analysts’ MO Shares Price Projections for 2025

Experts’ forecasts for Altria shares in 2025 are divided. Some predict the quotes to remain at approximately the same level, while others anticipate a gradual depreciation of the MO price.

CoinCodex

Price range: $43.03–$55.50 (as of 13.04.2025).

According to CoinCodex, the average MO price will range from $50 to $55 in 2025. Moreover, analysts predict short-term fluctuations may occur depending on dividend cuts and seasonal trends.

Month	Minimum, $	Maximum, $
May	54.52	55.50
June	45.96	54.80
July	45.96	47.30
August	47.27	54.30
September	48.85	53.76
October	46.23	53.67
November	43.03	45.16
December	44.47	48.11

StockScan

Price range: $27.11–$36.96 (as of 13.04.2025).

StockScan‘s forecast looks much more pessimistic as analysts expect MO to drop to $27–$28 in the summer of 2025. The highest price will reach $36.96.

Month	Minimum, $	Maximum, $
May	27.42	34.46
June	27.11	34.43
July	29.19	35.26
August	30.21	32.96
September	31.88	35.35
October	34.24	36.96
November	29.78	36.35
December	28.04	33.46

WalletInvestor

Price range: $55.23–$57.02 (as of 13.04.2025).

WalletInvestor forecasts that the share price will move in a narrow range. Although the price is unlikely to surge dramatically, sharp drawdowns are not expected either. Therefore, adopting a buy-and-hold strategy would be the most appropriate approach.

Month	Minimum, $	Maximum, $
May	56.00	56.41
June	55.71	56.43
July	55.78	56.53
August	55.85	56.24
September	55.23	56.26
October	55.20	56.40
November	55.98	56.34
December	56.52	57.02

Analysts’ MO Shares Price Projections for 2026

Analysts’ expectations for Altria in 2026 remain subdued. The stock’s performance will be determined by the company’s dividend policy, inflationary pressures, and the regulatory landscape. The forecasts vary from neutral to cautiously optimistic.

CoinCodex

Price range: $45.03–$61.93 (as of 13.04.2025).

According to CoinCodex, Altria quotes will hit a high of around $62 in April–May 2026. The price is expected to reach its low in the autumn. Overall, the year will be marked by significant volatility.

Year	Minimum, $	Average, $	Maximum, $
2026	45.03	52.47	61.93

StockScan

Price range: $28.34–$44.90 (as of 13.04.2025).

StockScan expects the MO rate to slump to around $28–$30. The predicted decrease can be attributed to the analysis methodology, which takes into account the risks of regulation and lower consumer demand.

Year	Minimum, $	Average, $	Maximum, $
2026	28.34	38.61	44.90

WalletInvestor

Price range: $56.40–$58.24 (as of 13.04.2025).

WalletInvestor maintains a neutral stance, suggesting that Altria shares will trade in a narrow range of $56–$58 throughout the year. Although the quotes are not expected to soar, analysts do not foresee a deep correction either.

Year	Minimum, $	Average, $	Maximum, $
2026	56.40	57.35	58.24

Analysts’ MO Shares Price Projections for 2027

Forecasts for 2027 present the price targets estimated based on technical analysis and the price history. Most experts anticipate a gradual decline of the share price.

CoinCodex

Price range: $43.85–$52.56 (as of 13.04.2025).

According to CoinCodex, Altria shares will trade predominantly in a descending channel in 2027. The average annual price is expected to reach $48.76, with the lowest prices predicted in October–December. Analysts suggest that short-term selling can be a good strategy.

Year	Minimum, $	Average, $	Maximum, $
2027	43.85	48.76	52.56

StockScan

Price range: $33.63–$49.64 (as of 13.04.2025).

StockScan‘s experts keep a pessimistic outlook, predicting the MO price may fall to $33.63.

Year	Minimum, $	Average, $	Maximum, $
2027	33.63	41.79	49.64

WalletInvestor

Price range: $57.61–$59.45 (as of 13.04.2025).

WalletInvestor believes the stock will trade in a narrow range, averaging at $58.56. The upside potential is limited. This scenario favors a long-term holding strategy focused on reinvesting dividends to maximize total returns.

Year	Minimum, $	Average, $	Maximum, $
2027	57.61	58.56	59.45

Analysts’ MO Shares Price Projections for 2028

Experts make diverse forecasts for MO shares. Some analysts expect a slump in the exchange rate in 2028, while others predict high volatility.

CoinCodex

Price range: $43.95–$63.69 (as of 13.04.2025).

CoinCodex expects Altria shares to trade in a wide range in 2028. The asset may surge above $60 in the second half of the year.

Year	Minimum, $	Average, $	Maximum, $
2028	43.95	52.32	63.69

StockScan

Price range: $33.05–$44.36 (as of 13.04.2025).

Analysts at StockScan continue to maintain a cautious stance. Altria’s share price may fall to $33 in 2028. The price is unlikely to recover, even despite the expected high of around $44.

Year	Minimum, $	Average, $	Maximum, $
2028	33.05	38.43	44.36

WalletInvestor

Price range: $58.83–$60.65 (as of 13.04.2025).

WalletInvestor‘s analysts remain neutral on their outlook for 2028. The average price will be around $59.80. This scenario assumes the current sentiment will be preserved without a pronounced trend.

Year	Minimum, $	Average, $	Maximum, $
2028	58.83	59.80	60.65

Analysts’ MO Shares Price Projections for 2029

Analysts offer mixed estimates for MO shares. Many experts anticipate a slight reduction. However, there can be no strong trend.

CoinCodex

Price range: $47.17–$65.32 (as of 13.04.2025).

According to CoinCodex, the stock will trade in a broad range, likely rising to $65 in March. Analysts expect steady gains in the first half of the year. Afterward, market participants may partially lock in their profits, causing a sideways movement.

Year	Minimum, $	Average, $	Maximum, $
2029	47.17	56.54	65.32

StockScan

Price range: $32.04–$39.24 (as of 13.04.2025).

StockScan‘s forecast suggests the quotes will decrease to $32. Such estimates are related to the reduced demand for the company’s products and stricter regulatory legislation.

Year	Minimum, $	Average, $	Maximum, $
2029	32.04	35.57	39.24

WalletInvestor

Price range: $60.05–$61.87 (as of 13.04.2025).

WalletInvestor still assumes extremely stable momentum with no pronounced swings. The average price will be $61.01. This scenario indicates moderate investor activity and neutral expectations regarding the company’s financial results.

Year	Minimum, $	Average, $	Maximum, $
2029	60.05	61.01	61.87

Analysts’ MO Shares Price Projections for 2030

Forecasts for 2030 cover a variety of expert estimates, ranging from strong gains to significant falls.

CoinCodex

Price range: $49.37–$67.93 (as of 13.04.2025).

CoinCodex predicts strong appreciation of Altria shares in the first half of the year, with a spike in April–May. The average price will be $57.46, and by the end of the year, the MO rate should stabilize within the $55–$60 range.

Year	Minimum, $	Average, $	Maximum, $
2030	49.37	57.46	67.93

StockScan

Price range: $15.07–$36.79 (as of 13.04.2025).

Analysts at StockScan once again present a bleak forecast, predicting Altria’s share price to plunge to $15. This forecast reflects a high level of uncertainty and the weakness of the company’s business model.

Year	Minimum, $	Average, $	Maximum, $
2030	15.07	29.92	36.79

Analysts’ MO Shares Price Projections until 2050

Long-term forecasts for Altria (MO) diverge considerably. Some analysts expect sustainable growth amid a continued dividend strategy, while others anticipate regulatory pressure and a decrease in market value.

CoinCodex expects a gradual strengthening of the exchange rate. In 2040, the average price will reach $69.28 and may climb to $91.27 by 2050.

StockScan, on the contrary, predicts a price slump. The average price is expected to reach $27.47 in 2035, around $26.06 in 2040, and $14.50 in 2050. This range of estimates points to a potential decline in investor interest.

Year	CoinCodex, $	StockScan, $
2035	—	27.47
2040	69.28	26.06
2050	91.27	14.50

Considering current market trends and Altria’s business strategies, CoinCodex’s moderate scenario appears more realistic, showing a gradual increase while upholding the dividend policy. StockScan’s scenario seems overly pessimistic, as such a sharp decline is unlikely without a major industry crisis.

Market Sentiment for MO (Altria) on Social Media

Social media plays a crucial role in gauging investor sentiment. Media sentiment refers to the overall tone of posts, comments, and news articles mentioning a particular asset. For Altria (MO), the current sentiment on X (Twitter) remains moderately positive. Investors emphasize dividend stability and share strategies for holding the MO stock for the long haul.

Investor @DLSermersheim shows how he has been adding to his position in MO through regular purchases and dividend reinvestment.

The post by @michaeldukeid highlights Altria stock’s unexpectedly strong one-year return of +45.99%. This gain indicates that MO is an attractive asset among investors even in the face of a general market downturn.

Overall, sentiment on social media toward MO remains moderately upbeat. Investors frequently highlight the stock’s reliable dividend and share the results of long-term holding strategies and high yield. Posts featuring charts and comparative analysis suggest that Altria continues to hold its ground against other major tobacco companies.

MO Price History

Altria (MO) reached its all-time high of $89.4 on 11.01.2007.

The lowest price of Altria (MO) was recorded on 25.05.1970 when the stock declined to $0.3.

It is essential to evaluate historical data to make our predictions as accurate as possible.

Shares of Altria Group (ticker MO) have seen significant fluctuations over the past few years, driven by both corporate decisions and external factors.

• In 2008, the MO stock declined sharply after Kraft Foods and Philip Morris International separated from Altria.
• In June 2017, the stock price reached $77.78 but dropped after the US Food and Drug Administration announced new regulations on tobacco and nicotine products.
• In 2018, the MO stock slumped below $50 due to difficulties with product diversification as well as losses after investments in Cronos Group and JUUL.
• In 2019, the downtrend continued despite a temporary uptick following the report on increased quarterly earnings.
• In 2020, the COVID-19 pandemic affected the company’s performance negatively.
• In 2021, the MO stock showcased stability, with the price reaching the $52 mark. However, analysts were cautious about forecasting significant growth, citing regulatory pressures and high competition as potential obstacles.
• In 2022, the company adapted to a challenging regulatory environment but faced significant industry challenges, including reduced demand for nicotine products.
• In 2023, Altria continued its diversification efforts, but structural challenges in the tobacco industry persisted.
• In 2024, Altria posted solid financial performance, increased its dividend for the 55th consecutive year, and announced a new $1 billion buyback. Despite earnings and revenue growth, the company remained constrained by regulatory risks, particularly from the FDA (Food and Drug Administration). These factors affected the stock performance, with investors becoming more cautious towards MO.
• In early April 2025, the US Supreme Court upheld the FDA’s decision to reject applications for flavored vape products. As a result, Altria’s stock has dropped by 4.5%.

MO Shares Fundamental Analysis

Investors should consider many fundamental factors affecting Altria’s stock value before purchasing it. MO’s value depends not only on the company’s financial performance and corporate strategies, but also on external factors such as regulatory changes, economic conditions, and technology advances.

What Factors Affect the MO Stock?

• Compliance with legislation. The tobacco industry, where Altria Group is a leader, is highly regulated. New regulatory measures, advertising restrictions, and health and wellness initiatives could adversely affect the company’s revenues and share price. Changes in this area may both limit and open new opportunities for Altria’s operations.
• Market trends and changing consumer behavior. Growing interest in healthy lifestyles poses challenges for Altria as demand for traditional tobacco products gradually declines. To maintain stability, the company is actively developing nicotine-free products and reduced-risk nicotine delivery systems. Success in this area will influence the long-term sustainability of the business and the attractiveness of Altria’s stock.
• Economic conditions. Household income figures, tax policies, and international trade agreements can directly affect a company’s sales and profitability. Economic downturns can reduce Altria’s revenues, while favorable economic conditions generally have a positive impact on its business.
• Technological advances and innovation. Technological advances are playing an increasingly important role in the tobacco industry. Altria’s investments in research and development, particularly in e-cigarettes and other technology, may provide the company with access to new markets and revenue streams. Success in innovations such as smokeless and e-cigarette devices could be critical to MO’s future share price appreciation.
• Financial performance and dividend policy. A company’s financial strength and ability to pay dividends are important criteria for yield-oriented investors. Altria is known for its high dividend yield, and deviation from this policy could negatively affect MO’s price.

More Facts About Altria

Altria Group, Inc. is one of the largest tobacco companies in the US. It was founded in 1985. The company traces its origins to Philip Morris Companies Inc. which was renamed Altria in 2003. Altria is primarily known for its production of cigarettes under the Marlboro brand, which remains one of the best-selling cigarettes in the world. However, the company has diversified its assets to go beyond traditional tobacco products.

Altria has a diversified business portfolio that encompasses a range of industries, including tobacco, cigars, and smokeless nicotine products. In recent years, the company has made substantial investments in new technologies and products in Cronos Group and JUUL Labs. These investments enable the company to navigate changing consumer preferences and facilitate growth.

Altria’s reputation among traders is based on its consistent dividend policy and attractive yield. The company is renowned for its generous dividends, which make it an attractive addition to any investment portfolio. Furthermore, its capacity to evolve in response to market shifts and sustain high profitability despite regulatory constraints is a key draw for new investors.

Advantages and Disadvantages of Investing in MO

Advantages:

• High dividend yield. Altria is renowned for its consistent and generous dividend policy. The company has a proven track record of increasing dividends over the decades, providing its shareholders with a reliable source of passive income.
• Industry leader. Altria is a prominent heavyweight in the tobacco industry, with its Marlboro brand remaining one of the most popular in the world. This enables the company to maintain its market dominance despite intensifying competition and evolving consumer preferences.
• Diversification and adaptation. Altria is pursuing a strategy of expansion through the introduction of alternative nicotine products and smokeless devices. This initiative is designed to offset the decline in demand for traditional cigarettes.
• Hedge against inflation. As a rule, tobacco companies raise product prices to offset rising costs. This helps Altria maintain profitability despite rising inflation.

Disadvantages:

• Regulatory risks. The tobacco industry is subject to extensive regulation, and the introduction of new restrictions could have a detrimental impact on Altria’s revenue streams. For instance, the regulation of flavored cigarettes or restrictions on advertising could harm demand for the company’s products.
• Decreased demand for tobacco products. As consumers increasingly prioritize healthy lifestyles, the demand for traditional cigarettes is gradually declining. This is prompting Altria to pursue new avenues for growth, though there is no guarantee of success.
• High debt load. Altria has significant debt obligations, partly related to its recent investments. The company’s high debt load may restrict its flexibility and future investment capacity.
• Uncertain market response to new products. While the company is actively investing in alternative products, there is no guarantee that these new products will succeed in a highly competitive market. Should they fail to meet expectations, the company will suffer losses.

How We Make Forecasts

We employ a blend of fundamental and technical analysis to build our forecasts for Altria (MO) stock, examining short-, medium-, and long-term estimates from prominent analytical agencies.

Short-term forecasts:

We analyze current market sentiment and macroeconomic data, including changes in demand, social media sentiment, and the company’s financial reports for recent quarters. Technical analysis plays a key role at this stage.

Medium-term forecasts:

For medium-term forecasts, we focus on more consistent economic and industry trends such as regulatory changes and consumer preferences. The company’s past performance and macroeconomic conditions, such as inflation and interest rates, are considered.

Long-term forecasts:

Long-term forecasts are based on Altria’s strategic plans, including business diversification and investments in alternative products. We also consider global economic trends and growth prospects in the industry. Although these forecasts are only approximate due to many unpredictable factors, they provide insights into the company’s direction in the face of market changes.

Conclusion: Is Altria (MO) a Good Investment?

Altria stocks remain appealing to investors prioritizing dividend income rather than capital growth. The company exhibits stability but faces regulatory risks and declining demand for traditional tobacco products.

Although MO’s upside potential may be constrained, the high yield and predictability make the Altria stock a smart choice for long-term conservative strategies.

Price chart of MO in real time mode

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